From first click to closed customer.
We build the website that brings the enquiry in — and the system that turns it into a customer.
Website. CRM. Automation. One connected system, so you take in more enquiries, follow up every one of them properly, and lose fewer. Built for UK businesses where turning an enquiry into a customer takes more than one person and more than one step.
- Where the enquiry starts. Built to create them, not only to look good.
- Caught the moment it lands, with the source it came from attached.
- One record per customer. Every call, message and quote in one place.
- The next step is set and owned, so nobody has to remember it.
- The end of one path and the beginning of the next.
Enquiry from the website
- —Form submitted on the website
- —Captured with its source attached
- —Record created and an owner assigned
- —Reply sent, follow-up scheduled
- —Consultation in the diary
- Website
- Where the enquiry comes from
- CRM
- Every enquiry in one place
- Automation
- The next step never gets forgotten
02 — Where it breaks
Most businesses do not have a lead problem.
They have a follow-up problem.
The form submits. The email lands. The missed call shows up on somebody’s phone. Every part works.
Nothing joins them together, so the enquiry sits where it landed until it goes cold — and you never find out what it was worth.
- 14:02Someone fills in the contact form on your website.
- 14:02It becomes an email in an inbox three people can see.
- 16:20The first person assumes the second one has picked it up.
- TomorrowIt is below yesterday’s emails now. Nobody has read it twice.
- Day 4They have already booked the company that answered.
Nobody did anything wrong. But when an enquiry passes between two or three people before anybody quotes for it, remembering what happens next is not a system.
The three places it actually goes
- It arrives somewhere nobody owns
A shared inbox is not an owner.
- The reply is slower than the decision
Every hour you take is an hour somebody else can answer first.
- Nobody chases after the first attempt
Sending a quote is not getting an answer. The job goes elsewhere without anybody telling you no.
03 — What we build
A website, a CRM and the automation that joins them.
Not three products. One system, in three parts: the website brings people in, the CRM holds every enquiry, and the automation moves each one along.
You do not have to buy all three, and most do not.
Where it starts
The website
Built to bring enquiries in — and wired into the other two, so what somebody sends becomes a record rather than an email.
How we build websitesWhere it lands
The CRM
One place every enquiry lands, and stays. Each one has a stage, an owner and a next step.
What is in one of theseWhat keeps it moving
The automation
Acknowledgements and reminders run on rules you set. The calls and the quotes stay with your team — the system makes sure they are not forgotten.
How the automation runs
- Website
- Enquiry
- CRM
- Automation
- Customer
One path, from somebody finding you to somebody buying, with no gap to fall into.
04 — Watch it work
When something happens in the business, the system knows what happens next.
The same enquiry that went cold earlier, arriving at a business that has a system. Eight things happen between the form landing and the customer coming back.
Scroll it forward. The record is not a picture of one; it is being written as you go.
Events
The enquiry becomes a record the moment it is sent, with the page it came from attached.
It is out of the inbox before anybody has read it.
It is given an owner and a reply deadline, and the clock starts.
The record says who has it, so nobody assumes somebody else does.
They get a reply confirming it arrived and what happens next.
They hear back while they are still on your website.
Nobody has spoken to them yet, so it chases — in your words, on your schedule.
The job everybody means to do and nobody does gets done anyway.
They pick a slot from your real availability. It writes itself into the diary.
No phone tag, and the slot is gone the second they take it.
The card moves to Quoted, and the quote, reminder and task move with it.
Moving a job forward stops being admin and becomes the instruction.
Accepted. It becomes a customer, and every chase queued against it stops.
Nobody follows up somebody who has already said yes.
The record does not close with the invoice. It goes quiet, then wakes up.
The customer you have already paid to win is the cheapest to sell to again.
The record
- Ref
- E-2481
- Contact
- James
- Source
- Website — bathrooms page
- Stage
- New
- Owner
- Unassigned
- Next action
- Awaiting an owner
Four of the eight needed a person: somebody enquired, booked, said yes, did the work. That is selling. The other four are admin that happened anyway, overnight and at the weekend. That is what you are buying.
A worked example of a system we build, not live data. ABC Heating and James are invented; the times describe the sequence, not a promise about yours.
That is what happens behind the website.
See how it is built05 — What changes
What changes — and what the current version is costing you.
Four things a business notices, every one of them something the scene above just did.
Fewer enquiries go missing.
It is out of the inbox before anybody has read it.
The follow-up happens, and it happens fast.
The job everybody means to do and nobody does gets done anyway.
Less of the week goes on admin.
No phone tag, and the slot is gone the second they take it.
You can see who has each job, and what stage it is at.
The record says who has it, so nobody assumes somebody else does.
You have already paid for the enquiry.
The advertising, the website, the years of being good enough to be recommended — all of it was spent getting somebody to make contact. The next hour costs nothing and decides whether any of it counted.
Change any of the three figures.
About enquiries reach you in a typical month.
A job you win is worth about to the business.
And about of them goes cold before anybody gets back to it.
A month£2,000
A year£24,000
Your three numbers, multiplied.
What it does not assume
No assumed conversion rate, no close rate, no percentage you lose — we do not know them, and neither does anybody who fills them in for you.
Nothing you type is sent anywhere or stored.
£2,000 a month, £24,000 a year.
We are not going to tell you we would have won them; nobody can.
Whether they buy is still your business’s job. What stops is the ones nobody ever touched.
If that figure is why you are here, you do not have to read the rest first. Show us your business
06 — Then we run it
We do not install it and disappear.
The build takes weeks. What decides whether it is still working in a year is what happens after it.
- We run it
The automations keep firing and the integrations stay connected. Noticing when one of them stops is our job, not yours.
- Your team asks us
A new service, a changed price, a stage that stopped fitting. You get somebody who knows your setup, not a help desk.
- We watch where it leaks
Enquiries nobody picked up, quotes never chased, deals sitting in one stage too long, follow-up that quietly stopped — and the same step losing people month after month.
- Then we change it
The stage gets reworked, or the chase rewritten. Every rule is one you can read in plain words and tell us you have changed your mind about.
07 — Before you commit
The questions you should be asking anybody who wants to build this.
We could fill this page with logos, five stars and a number we made up. None of it is checkable.
These are the three, including the ones you might not want to ask us.
Judge this one instead: this site was designed, written and built by us, the same way yours would be.
01We already have a CRM. Is this a rip-out?
Usually not, and we would rather not. Most businesses are not short of CRM software — they are short of the process it was supposed to run. A second platform will hold the same gap in a nicer interface.
So the stages are your stages, and the work is usually wiring up the thing you already pay for. We do not sell our own CRM, and we would be careful with anyone who does.
02We are quite small. Is this overkill?
It can be. If you take a handful of enquiries a month and answer every one within the hour, you do not have this problem.
The line is not headcount. It is whether an enquiry has to pass between people, or through a quote or an appointment, before anybody gets paid — and whether losing one is worth being annoyed about. That describes some two-person businesses and none of some ten-person ones.
03Who owns all of it?
You do — the domain, the site, the words, the accounts and the part people forget to ask about: the customer data. Every record, exportable and yours.
Nothing is registered in our name, and nothing exists only to make leaving painful. If it cannot come with you, you were renting it.
Ask the same three of everyone else you are speaking to.
08 — Who you deal with
Three partners.
One name on every answer.
Three equal partners, one company. Whichever part you are asking about, one of them owns it and answers for it — not a pool of account managers.
Whoever replies first, the other two are not behind a wall.
What each is working on now, in the order an enquiry moves through them
Sales and outreach
Matt Chudley
Usually where an enquiry starts.
Client conversations
Josh Harris
When it turns into a decision.
Systems and the build
Harry Peters
When it turns into a system.
The admin does not wait for anybody to be awake, which is what the last seven chapters were demonstrating. If what we built needed three people on call, we would have built it badly.
09 — Where to start
Tell us what is going wrong.
We will tell you what we would build.
Four questions, and only the last one is about you. What comes back is a straight answer about what we would build and what it would cost — it goes live in pieces, starting with whichever part is losing you work.
It goes to an inbox, not a mailing list. Leave the phone number out and nobody can ring you.
Would rather just send two lines? info@mhjsolutions.co.uk